Welcome
to Aarivow.
You've just joined one of Delhi NCR's most exciting youth entertainment startups — and we don't say that lightly. Aarivow is not a job. It's a front-row seat to building culture for a generation that refuses to be bored.
This kit is your complete guide to how we work, what we believe, and what we expect from each other. Read it once with attention. Come back to it often. And if something's unclear, our door is always open.
We hired you because we believe in you. Now let's build something worth talking about.
What is
Aarivow?
Aarivow Entertainment is a youth-first experiential entertainment company based in Delhi NCR. We create large-scale music festivals, college events, and branded cultural IPs — and monetise them through strategic brand partnerships. We sit at the intersection of entertainment, marketing, and youth culture.
Our four business lines
| # | Stream | What it is | Revenue type |
|---|---|---|---|
| 01 | College Shows | Colleges hire us to produce their fests and shows. We earn on artist booking margins + production fees. | Service / per-gig |
| 02 | Brand Deals (Event-linked) | Direct sponsorships attached to events we run. Brands pay to activate — booths, naming, sampling. | Sponsorship |
| 03 | IP Shows — Brand Deals | Brands associate with our owned recurring festivals. Title sponsorships, annual partnerships. | Premium / recurring |
| 04 | Community Activities | Campus ambassador networks, influencer programs, small-brand ground-level activations. | Program / retainer |
What we
stand for.
These are not values on a wall. They are the operating principles that govern how we make decisions, how we treat each other, and how we show up for our audiences and brand partners every single day.
Your first
30 days.
Tick these off as you go. Your onboarding is considered complete when everything in Month 1 is done. Your manager will check in at Day 7 and Day 30.
How we
work.
We are a startup. That means high ownership, high energy, and high accountability — and in return, high growth, real autonomy, and the thrill of building something from the ground up.
The Aarivow standard: We hold ourselves to the same energy and quality that we put on stage. If our events are world-class, our work behind the scenes has to be world-class too. No half-measures.
How we
behave.
Our code of conduct is not a list of restrictions — it's a description of the kind of people we want to be, and the culture we are protecting together.
Every person at Aarivow — team member, intern, artist, brand partner, or vendor — is to be treated with dignity and respect. Full stop.
- No discrimination based on gender, caste, religion, sexuality, background, or appearance.
- No harassment — verbal, written, or physical — of any kind.
- Disagreements are healthy. Personal attacks are not.
- We are especially protective of interns and junior team members. Seniors set the tone.
Zero tolerance: Harassment, discrimination, or bullying of any kind will result in immediate termination. There are no second chances on this one.
Information about our clients, brand deals, artists, pricing, strategies, and internal operations is strictly confidential.
- Do not share deal terms, client names, or event details outside the company without explicit permission.
- Do not discuss internal conflicts, team dynamics, or business challenges on social media or with external parties.
- If you're unsure whether something is shareable, ask first.
When you are at an event, meeting, or any external interaction, you represent Aarivow. Dress appropriately. Speak professionally. Act with intention.
You must disclose any situation where your personal interests could conflict with Aarivow's interests — including freelance work, personal relationships with vendors or artists, or financial interests in competing businesses.
- Freelance work in the same industry requires written approval from management.
- You cannot represent a competing event company or brand activation agency while employed at Aarivow.
- Personal relationships with vendors must be disclosed to avoid conflicts in procurement.
When in doubt, disclose. We will always handle disclosures with fairness and confidentiality.
We work at music festivals and entertainment events. Alcohol is often present. A few ground rules:
- You are on duty at all Aarivow events until officially released by your manager — even at after-parties where Aarivow is hosting.
- Never consume alcohol or any substance during active event operations, artist coordination, or client-facing moments.
- Use good judgment. If you're not sure you're okay to represent the brand, you're not okay.
- Look out for your teammates. We leave together, or we make sure everyone is safe before we leave.
How we
communicate.
In a fast-moving company, bad communication is the most expensive mistake you can make. We have simple norms — stick to them.
| Channel | Used for | Response time |
|---|---|---|
| WhatsApp (work group) | Day-to-day updates, quick decisions, event coordination, urgent flags | Within 2 hours |
| External communication, formal documentation, contracts, proposals | Within 24 hours | |
| In-person / calls | Strategy discussions, creative brainstorms, sensitive conversations | Scheduled in advance |
| Google Drive / Docs | Shared documents, proposals, event plans, reports | Keep updated in real-time |
✓ Over-communicate when things change
✓ Give context, not just status updates
✓ Say "I don't know" rather than guess
✓ Document decisions in writing
✗ Communicating conflict over text
✗ "Seen-zoning" work messages
✗ Making promises you can't keep
✗ Sharing internal matters externally
Time off
& leave.
We believe in rest. A burnt-out team puts on bad events. Take your leave — but plan it properly, communicate early, and never leave your team hanging.
| Leave type | Days per year | Notice required | Carry forward |
|---|---|---|---|
| Casual Leave (CL) | 12 days | 1 day prior | No |
| Sick Leave (SL) | 8 days | Inform by 10 AM | No |
| Earned Leave (EL) | 15 days | 7 days prior | Yes (max 15) |
| Public Holidays | 10 days | N/A | N/A |
| Comp-off | As earned | Within 60 days of event | No |
Event days are non-leave days. Leave cannot be taken during an event Aarivow is producing unless there is a medical emergency. Comp-offs are issued for weekends and holidays worked during events.
- Inform your direct manager first — via WhatsApp or in-person.
- Apply via the leave tracking sheet on Google Drive (link shared during onboarding).
- Ensure your work is handed over before you leave. No open tasks without a clear owner.
- For sick leave: send a message by 10 AM on the day itself.
During your 3-month probation period, only Sick Leave and Public Holidays apply. Casual and Earned Leave begin accruing from Day 1 but can only be availed after probation is confirmed, except in emergencies.
If you are absent without informing your manager, it is treated as Loss of Pay (LOP). Three or more unplanned absences in a quarter will be flagged in your performance review.
No call, no show on an event day is a serious conduct issue and will be addressed formally, regardless of seniority.
IP &
confidentiality.
Everything created at Aarivow — event concepts, brand decks, artist relationships, marketing strategies, IP properties — is Aarivow's intellectual property.
Any work product you create during your employment at Aarivow — in working hours or outside them, if related to Aarivow's business — belongs to Aarivow. This includes:
- Event concepts, festival IP, creative themes, and show designs.
- Brand pitch decks, sponsorship proposals, and pricing documents.
- Artist relationships cultivated through Aarivow's network.
- Marketing strategies, content frameworks, and campaign ideas.
- Data: attendee data, brand contacts, vendor databases.
Upon leaving Aarivow, all materials, documents, and data must be returned or deleted. Use of Aarivow's IP after employment ends — including contacting clients or artists you met through Aarivow — will be treated as a legal matter.
All Aarivow team members sign a Non-Disclosure Agreement (NDA) on Day 1. The NDA covers:
- Business strategies, revenue figures, and financial information.
- Brand partner identities and deal terms.
- Event IP, concepts, and unannounced projects.
- Artist fee structures and personal information.
- Technology, tools, and systems used internally.
The NDA remains in effect for 2 years after your last day at Aarivow, regardless of why you left.
Expenses &
reimbursement.
We cover legitimate, pre-approved work expenses. We do not cover personal expenses dressed up as work expenses. The system works when everyone uses it honestly.
| Category | Covered | Approval needed |
|---|---|---|
| Travel to events & meetings | Actual cost (economy / cab) | Manager pre-approval for trips outside city |
| Client / artist meals | Up to ₹1,500 per person | Pre-approval for groups above 4 |
| Event supplies & materials | Actual cost with receipt | Pre-approval above ₹5,000 |
| Printing / stationery | Actual cost with receipt | No approval needed below ₹500 |
| Software / tools | Case-by-case | Always requires pre-approval |
- Save all receipts (photos are acceptable).
- Submit the expense form on Google Drive within 7 days of the expense.
- Reimbursements are processed in the next payroll cycle.
- Late submissions (after 30 days) may not be reimbursed.
Your growth
at Aarivow.
We are building the kind of company where people grow fast — because the company is growing fast. Your growth is tied directly to your ownership and output.
What we
expect.
Regardless of your specific role, every Aarivow team member is expected to bring the following to the table — always.
Final word: You joined Aarivow because you wanted to build something real. So did we. Let's make it count — every event, every pitch, every idea. Welcome to the team. 🎯
Social
media rules.
We are an entertainment company. Social media is part of our product. Which means what you post — as an employee — matters more than at most companies.
Amplifying Aarivow's content is encouraged. Share our posts, tag us in relevant content, and be a visible ambassador of the brand — with good judgment.
The test: Before posting anything work-related, ask — "Would I be comfortable if this was on the front page tomorrow, with my job title next to it?" If no, don't post it.